
Learning how to implement simple elements of great design can propel your business forward. Meaningful and thoughtfully crafted content should engage your audience to feel, think, and respond.
Clarity
Say what you need to communicate but don’t add so much to your content that your message is lost.
Whether in copy or graphics, too much “creativity” can diminish how impactful your main message is. Keeping your content simple, yet creative gives your audience the space to process it and respond.
Balance your text and graphics for optimal readability. Much like being overwhelmed by a crowd of people or an unorganized room, a design that crams too much text or graphics onto content can overwhelm your audience and create less appeal to engage.
Engagement
Although certain rules of design apply to all audiences, what appeals to one demographic may not appeal to another.
Craft content with an end goal in mind. How do you want your audience to feel and what do you want them to do after they’ve seen the information?
Include a call to action where applicable so your audience has the information they need and can move forward with your offering.
Consistency
As a business, your brand is how you communicate your personality to your audience. Your business should be recognizable not only by your logo but also by your overall look and feel shown through color choices, fonts, and messaging.
Having Branding Guidelines creates consistency in these areas business-wide by providing the tools to stay on track in communication and imaging.
Intentionality
Content helps build a relationship with prospective and current customers. In order to foster that relationship you have to continue to build on it with intentional communication using simple elements of great design.
Whatever channel you choose to communicate with your audience should stay intentionally up to date both in relevance and timeliness. Content that doesn’t stay updated or is too infrequent gives a negative impression to your clientele.
Because your audience may see lots of content via multiple streams, be intentional about what you communicate. Use great design to communicate to your audience that you’re knowledgeable and professional and have something they want to interact with.
Don’t expect your audience to engage with the first content they see. Consumers need to see repetitive messaging before they feel compelled to take a step forward with your brand.
Need Help Crafting Great Content?
We want to partner with you to make content that helps further your goals and fuels your business, organization, and passion through branding, design, and copy writing. Contact us today by emailing erin@wildwoodcreativestudio.com or by clicking on any of the Get Started buttons on our website.